Recently vilified as the prime dynamic driving home the breach between poor and rich nations, here the branding process is rehabilitated as a potential saviour of the economically underprivileged.
Brand New Justice, now in a revised paperback edition, systematically analyses the success stories of the Top Thirteen nations, demonstrating that their wealth is based on the 'last mile' of the commercial process: buying raw materials and manufacturing cheaply in third world countries, these countries realise their lucrative profits by adding value through finishing, packaging and marketing and.
download Brand New Justice: How Branding Places and Products Can Help the Developing World, Revised Edition pdf free
Brand New Justice: How Branding Places and Products Can Help the Developing World, Revised Edition reviews
Brand New Justice: How Branding Places and Products Can Help the Developing World, Revised Edition pdf
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.